My friend Randy was asked to take the VALS Survey recently, and after reading his results, I was intrigued. It appears to be a great way of gaining a better understanding of your consumers. their motivation, and how they consume goods and services.
Looking on their site, it’s a short survey, so I checked it out.
My results are:
- Primary Type: Innovators – dominant approach to life
- Secondary Type: Achievers – a particular emphasis on the dominant approach